Going hand in hand strengthens your hand.
Social Marketing & Cross Promotion
Social Marketing
The idea of Social Marketing involves using all online and offline social connections, networks, media and means for fulfilling your marketing objectives of a brand or business. Social Marketing boosts your brand's reputation and sales through person-to-person communication and shared-marketing-content especially through Social Media.
Moreover, when people and social entities of high authority and popularity endorse your products and services, your brand gets instant visibility and immediate tractions in the market.
Cross Promotion
Cross Promotion is essentially a joint promotion by a group of businesses from cross categories. The group members commit or get into an understanding to promote the groups’ common goals and/or group members’ individual goals to their individual business’ customers for mutual business benefits. Cross Promotion is the joint effort of all group members for the group members’ individual or overall business benefits.
Cross Promotion can be promoted through both Online and Offline. Through Online, Social Media, Instant Messengers and Blog sites like Facebook, Twitter, Instagram, LinkedIn, YouTube, WhatsApp, Blogger, etc., can be very effectively leveraged to great extent. The Members of the Group can publish the Group’s or individual brand’s marketing content in their respective social media pages and share to their contacts in their WhatsApp, Telegram and other messaging apps.
For the Offline Cross Promotion, all the Members can hand the Group’s joint catalogue, coupon booklets or each brand’s promotional literature to their respective customers and strengthen the group marketing initiative.
Hyperlocal Audience Targeting
The idea of Hyperlocal Targeting is focusing the entire marketing efforts on the local population. Hyperlocal Targeting is super relevant for local merchants and neighbourhood stores whose customers are present within two or three kilometres radius from these stores. Moreover, any attempts or spends for ads or promotions targeting beyond their target local audience or market are futile and not purposeful in any way for the local merchants or businesses.
Now, an increasing number of online platforms including e-commerce websites and apps especially food ordering apps are re-strategizing their website search and visibility functions for hyperlocal targeting making their products visible to the local audience.
Also known as Location Targeting or Local Area Targeting, Hyperlocal Targeting enables the Website or App to list local stores and vendors based on the customer's locality and help him find his products and services offered by his local area businesses. This enhances the local stores with specific local brand reach and sales.
Benefits of Localized Cross Promotion
The main advantages of Joint Marketing are shared marketing costs, increased reach, better impact, higher trust and collective ideas.
As each Member Outlet promotes either the Group’s or one another brand’s brochures or coupons to their customers, WhatsApp or Telegram contacts, social media platforms in both the Online and Offline modes, the Group’s promotional messages reach out to tens and thousands of customers. This is the power of synergy.
Everybody’s simple efforts benefit the entire Business Group in a very significant way and increase the topline and bottomline of all Members. This is an inexpensive way of marketing and with such impact. Every time one brand shares another brand, each brand shares its brand value to the other brand and receives endorsement from the other.
KSL 20/20 Cross Promotion System
An initiative of EMART EVENTURES, KSL 20 20 is an Online and Offline Social Marketing Strategy with dual focus: Cross Promotion and Joint Marketing.
Groups of Businesses from cross categories are a part of a Marketing Group and they do Localized Cross Promotion and Joint Marketing activities among them and compete for exciting Sales & Marketing Competition with other Marketing Groups for awards, recognition and fun.
Series of such KSL 20/20 campaigns improve communication, coordination and commitment among each Group Members towards their Team's success in Branding & Sales, and Marketing Competition.
Local area groups in a city say Coimbatore such as Hurricane Hunters (Saibaba Colony), Ultra Racers (Vadavalli), Hybrid Strikers (R.S.Puram), Busy Bees (Peelamedu), Hungry Lions, (Ganapathy), etc., compete with each other in a marketing game for KSL 20/20 Championship Trophy and do Cross/Joint promotion within the Group in very exciting and rewarding marketing activities every month.
Ongoing KSL 20/20 Event
Presently (April-May 2021), there is an event going on with KSL 20/20 Saibaba Colony Group Hurricane Hunters in Coimbatore, INDIA. In this KSL 20/20 edition, 20 Shopping Outlets from 20 Categories in and Saibaba Colony are participating and engaged in Cross Promotion and Joint Marketing efforts.
KSL 20/20 promotes each Group through Printed Coupons, Online Coupon Directory, Group Web page, Online Business Directories (www.infogyde.com and www.indiagyde.com), E-commerce website (www.produx.in), Digital Marketing/Content Marketing viz Social Media Pages, Groups and Ads, Blogs, Press Releases, Online Banners, and other forms of promotion.
KSL 20/20 Saibaba Colony Group Hurricane Hunters Members’ list include the following Shopping Outlets: https://couponbowl.in/?s=hurricane+hunters&post_type=shop_coupon
KSL 20/20: Hurricane Hunters Group web page: https://emartconsulting200.wixsite.com/ksl-hurricanehunters
KSL 20/20: Hurricane Hunters Group video: https://www.youtube.com/watch?v=LtFFWFpxkNg
CouponCodes of Online Coupons of these Outlets are available here: xxxxxxxxxxxxxxxxxxxxx.
Maison Grey (Women’s Designer Boutique)
Nithara Coffee (Coffee)
Red Bowl (Sweets & Snacks)
Indriya Salon & Spa [Salon & Spa (Unisex)]
Cake House (Online Cake Shop)
Kari Soru (Kulambu Kadai / Curries)
The Fishop (Fresh SeaFood Meat & Evening Restaurant)
Manvasanai (Mara Chekku / Cold Pressed Oil)
Bullet Miami (Footwear)
Street Arabia (Cafe: Shawarma & More)
OHM Green Shop (Organic Shop)
The Chennai Mobiles (Mobiles & Accessories)
Boomerang (Ice Creams & More)
Grandeur Collections (Family Readymade Showroom)
ARC Sasi’s Chat (Chats & More)
Evolutions (Fitness Club)
Mulaka Thanni (Veg/Non-veg Restaurant)
Guru’s Adupadi (Vegetarian Take-away Kitchen)
The Phone Care (Mobile Repair/Service Centre)
If you like to join or know more about KSL 20/20 or write to us, visit: KSL 20/20:
https://emartconsulting200.wixsite.com/ksl-20-20
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