Going hand in hand strengthens your hand. Social Marketing & Cross Promotion Social Marketing The idea of Social Marketing involves using all online and offline social connections, networks, media and means for fulfilling your marketing objectives of a brand or business. Social Marketing boosts your brand's reputation and sales through person-to-person communication and shared-marketing-content especially through Social Media. Moreover, when people and social entities of high authority and popularity endorse your products and services, your brand gets instant visibility and immediate tractions in the market. Cross Promotion Cross Promotion is essentially a joint promotion by a group of businesses from cross categories. The group members commit or get into an understanding to promote the groups’ common goals and/or group members’ individual goals to their individual business’ customers for mutual business benefits. Cross Promotion is the joint effort of all group members for the...